Consumer Attitudes: A Small Factor That Makes A Big Impact

[McFurd]

Forbes - 4/19/2019 - Radhika Duggal - Attitudes are widely regarded as one of the most important drivers of purchase behavior, so it’s no surprise that savvy marketers strive to understand and influence their target customers’ attitudes. In the interconnected landscape in which our consumers live, work and play, this includes not only understanding and influencing attitudes toward our own products, but also attitudes toward the category, competitors’ products, influencers and any other elements surrounding a purchase decision. Read more @ https://www.forbes.com/sites/forbescomm ... 386e10fa8e