Gen Z and Their Power

[McFurd]

Yahoo News - 10/16/2019 - Tracey Greenstein and Mary Kate Callen -WWD - The fashion industry needs to understand quickly shifting consumer and cultural trends to maintain relevance. But how do you do that for a generation where authenticity, activism, representation is what’s trending? For the last 10 years, brands have been trying to answer that question by defining their values and demonstrating their purpose. But for a younger, marketing savvy set of consumers they are looking for more than purpose — they want the power of your brand. Read more @ https://news.yahoo.com/gen-z-power-155511309.html