Behind The Drive To Bring Better Consumer Experiences To Physical Retail

[McFurd]

PYMNTS.com - 11/20/2019 - Providing a top consumer experience is becoming more important and is a rising trend in retail, and that will almost certainly increase in the 2020s. The latest evidence comes from Lululemon. The upscale apparel brand, according to a recent report, is opening an “experiential store” in the Mall of America in Minneapolis on Wednesday (Nov. 20). “The new 19,700-square-foot space will feature a studio equipped for yoga and high-intensity interval training classes. It will also have locker rooms and a fuel bar, which serves coffee, smoothies and pastries,” the report said. “The space will also feature a ‘Grow Room,’ a public and also rentable space designed for group bonding and meditation. In addition to hosting weekly classes, the store will also host a variety of events including panel discussions, movies and concerts.” Read more @ https://www.pymnts.com/news/retail/2019 ... al-retail/