Amazon’s ad business is growing faster than Google’s and Facebook’s, although the duopoly still dominates
Posted: Thu Jan 18, 2018 9:00 am
Digiday - 1/18/2018 - Yuyu Chen - Amazon is on top of every marketer’s mind today. Google and Facebook combined still represent more than half of the U.S. advertising market, but Amazon’s ad business, while just 2.5 percent, is growing faster than both of them, according to speakers at AdExchanger’s Industry Preview in New York City. Scott Galloway, founder of consultancy L2, predicts that digital ad revenue for Amazon Media Group, Amazon’s in-house team that sells ad products, will grow more than 40 percent year-over-year. That’s faster than Facebook, which is poised to grow about 25 percent; and Google, about 15 percent, Galloway said in his presentation on Jan. 17. Read more @ https://digiday.com/marketing/amazons-a ... dominates/