J.C. Penney Beefs Up Its Baby Business

[McFurd]

The Motley Fool - 8/11/2018 - Adam Levine-Weinberg - In the past few years, J.C. Penney (NYSE:JCP) has survived the growing retail apocalypse, but it has hardly thrived. While the company showed signs of life in 2014 and 2015, comp sales growth slowed to roughly zero by early 2016, and the no-growth trend has continued since then. CEO Marvin Ellison recently resigned to take the top spot at Lowe's, leaving a leadership vacuum at J.C. Penney. However, the interim management team is doubling down on his strategy of pushing into new product categories where there is market share up for grabs. On Thursday, J.C. Penney took another step in this direction, announcing that it will introduce baby shops in 500 stores later this month. Read more @ https://www.fool.com/investing/2018/08/ ... iness.aspx