Direct-to-consumer brands shake up home renovation

[McFurd]

The Gazette - 2/17/2019 - Marie Elizabeth Oliver, The Washington Post - In the direct-to-consumer product revolution, all it takes is a few swipes and taps to get house plants, comforters and mattress samples delivered from your Instagram feed directly to your front door. Now two start-ups are vying to turn one of the most powerful - and whined about - home decor purchases on its head. We’ve all been there, staring dumbfounded at a rainbow wall of paint chips wondering where to start. Was that trim color she recommended White Dove or Dune White? How are there so many versions of blue-green, and what in the world does “eggshell” mean, again? Read more @ https://www.thegazette.com/subject/life ... n-20190217