As on-demand services proliferate, consumers pay more for convenience and a personal touch

[McFurd]

CNBC - 2/17/2017 - Deborah Findling - Grubhub, Seamless, UberEATS and other food delivery applications have become a staple of modern living. Yet for all the convenience those services offer, how much do consumers really pay for having their culinary indulgences delivered at the touch of a button? According to a new report, the price is much higher than some think.
Recent data from Lux Research report shows businesses like Blue Apron and UberEATS are developing business models that show just how much diners are willing to pay for not having to prepare or pick up their own meals. Lux's research shows that, on average, consumers are willing to pay 11 percent more for each added layer of convenience in the food chain in anything from online grocery delivery to restaurant take-out. The premium consumers are willing to pay a premium varies according to the service provided, Lux said, which means grocery delivery costs are different from a takeout order, which differs from a meal kit that requires some assembly. Read more @ http://www.cnbc.com/2017/02/16/consumer ... touch.html