The Digital Evolution: Disrupting And Elevating The Relationship Between Brand And Consumer

[McFurd]

Forbes - 4/2/2018 - Goran Paunovic - For years, the terms "business model" and "marketing strategy" were cut-and-dried subjects. Boilerplate implementations involving straightforward but often cumbersome approaches to business development were the norm -- cold calling, billboards, knocking on doors, the list goes on. Both company and customer knew what to expect, and the process from touchpoint to sale could drag on for ages. Read more @ https://www.forbes.com/sites/forbesagen ... dcbfda18bf